Welcome to Wellbeing-As-A-Service.

The trillion-dollar market for health and wellness

Perhaps more than ever, people are prioritising lifestyle, taking health into their own hands and spending money on their well-being. This is going beyond intermittent fasting and mindfulness, as some say this industry is worth over $4 trillion.

Skyrocketing health care cost

Yet at the same time health care cost are escalating. Non-communicable ‘lifestyle’ diseases, such as heart disease, type 2 diabetes and cancer, account for about 75% of these costs. That money is spent on repair & recovery.

 

Clearly, there are barriers in access to prevention services that keep people well – rather than making them feel better.

#WAAS

The opportunity here is changing long-term behaviours through a focus on resilience and self-management. Today’s e-health technologies allow for increased personalisation of services, better biometric monitoring and smart incentives around behavioural change.

Integrating these technologies in citizens’ daily urban system could supercharge prevention at a fraction of the cost, and ultimately boost urban vitality.