Blossity is an urban strategy consultancy. We work with brands, investors and city leaders and shape boundary-blurring places where people thrive.


Positioning. We bring an informed view of industry-shaping trends in cities and city culture, and turn these into investment propositions that matter.
Programming. The shortcut to transformative placemaking is mixing different functions. We develop mixed-use strategies for hybrid real estate.
Partnerships. We curate and manage public-private partnerships and shape new business models that support end-to-end value creation in cities.
Acceleration. You want to put your money where your mouth is? Let us catalyse your project or programme and start driving impact collectively.

To Stick or Not To Stick


We bring over a decade of international experience in new living, working and learning environments. Boundaries are blurring between traditional real estate typologies and discerning citizens are looking for crossovers. Your plans are built on our insight into the way places influence wellbeing, connection and innovation.

Don’t flatten your learning curve.


Attracting and retaining talent is the new business of cities. Today’s city-culture is driving new kinds of engagement between citizens, consumer brands, corporations and universities. The urban campus is our methodology for placemaking in the spaces in between, right where talent sticks. Purposeful placemaking fosters active, connected and competitive communities.

Jorick Beijer

Director and Founder
A born and raised urbanist, free-spirit and industry thought leader, Jorick is the voice of Blossity. Having started design and development projects at just 20, Jorick’s ventures in the built space since then have been driven by deep curiosity. Now well-positioned in the nexus of the real estate universe, Jorick advises executives on how to make the most of new urban futures.
Jorick has acquired an international approach to urbanism through his studies in Delft and Los Angeles. Over the last few years Jorick has been Director and driving force behind The Class of 2020, Europe’s leading think tank on student living. Jorick is a visiting studio teacher at Delft University of Technology and a global keynote speaker on cities, innovation and investment.

David Struik

Senior Strategist
David has a background in both architecture and real estate, enabling him to turn site-specific qualities into creative and value-adding design solutions. With over 10 years’ experience in getting mixed-use urban area development projects done, he has gained a pragmatic approach to multi-stakeholder management.
David is author of ‘Het Doosjesvolk’, a pioneering publication on the future of Dutch student living and is an active member of Neprom New Gen and the Koninklijke Haagse Woningvereniging van 1854.

Marije Blok

Blossity was born from the desire to bridge the domains of human behaviour and the built environment. This is how we have gained a deeper understanding on how places impact people, both physically and emotionally – and the other way around.
Her background in social sciences enables Marije to bring science into strategic decision making. Within the team she is driving our insights on long-term consumer trends and evidence-based design strategies.
Since 2017 Marije is conducting a doctoral research at the VU University Amsterdam, department of Sociology.

Christian Pappalardo

Born in Sicily and moved to Milan for his studies, Christian now observes cities and visual culture out of Amsterdam. Building on his background in brand and content design, he turned his creativity into an increasingly multidisciplinary approach. It’s in urban projects where Christian explores how the conceptual power of design creates meaningful solutions in many different forms.
Christian embodies our vision of living-working-learning as a non-linear and lifelong process, as he is currently enrolled at the Rietveld Academy of Art in Amsterdam.