115.000m2 / 4500 employees
Health & Wellbeing
To transform the iconic but vacant, Henkestrasse 127 building on the Global HQ of Siemens Healthineers in Erlangen into an innovation hub with short-stay co-living to drive serendipitous creativity and boost talent attraction.
The second half of the challenge was to develop a campus-wide masterplan focused on reconnecting introvert building typologies in Erlangen and creating a landscape between the buildings that fosters a sense of belonging and community by providing a public space for meaningful interaction.
We acted as an in-house campus master planning team, retained by Siemens’ Global Real Estate department. Initial consultation began with an analysis of rental contracts and building typologies off-campus and devising a business case that consolidates existing and new programmes in the Henkestrasse 127 building.
We then followed a more spatial approach and developed a series of detailed scenarios for a mixed-use programme at Henke127 (office, co-working, experience centre, public agora, residential). The ‘living-working-learning’ positioning was supported by a clear vision of how Siemens and the Friedrich-Alexander-Universität Erlangen together shape a unique innovation ecosystem in the medtech space, supported by a significant co-living programme to attract and retain international talent on campus.
Finally, Blossity translated the public-private innovation typology of Henke127 into a methodology that can be expanded over the entire Siemens Healthcare campus. Here we started from a master plan level, looking at ways to open the ground floor of disconnected, introverted office buildings to create a fluid campus landscape. We developed interventions for several key buildings, translated these into a long-term investment planning, and proposed a set of short-term placemaking initiatives that activate the critical spaces between the buildings.
Siemens Healthineers is a global powerhouse in healthcare with a 120-year track record of industry firsts. The world headquarters in Germany has the unique potential to materialise these innovations as we gradually open up the campus and transform it into a health & wellbeing destination for global talent and the citizens of Erlangen.
As in-house consultants we were able to translate internal demand drivers into an attractive concept for Henke127 and develop a spatial framework for the campus that can be leveraged by the Siemens real estate team in the coming years.