A born-and-raised urbanist, free spirit, believer in the power of place, Jorick Beijer is recognized for shaping the future of cities. As the voice behind Blossity, Jorick is a trusted advisor in boardrooms around the world, guiding change and unlocking new opportunities in the built environment.

His innovative approach to creating ‘sticky cities’ – places where talent, business and culture thrive – has earned him recognition in publications such as Monocle and the Financial Times. His impact extends to international platforms, including appearances at MIPIM, the Urban Land Institute and WRLDCTY. As a former driving force behind The Class Foundation, Europe’s leading think tank on talent and cities, Jorick is well positioned at the nexus of higher education, economic development and real estate.

In addition to his role at Blossity, Jorick is a visiting studio teacher at Delft University of Technology and a sought-after keynote speaker. Rather than relying on static paper plans, Jorick prioritises storytelling and the creation of bold partnerships that deliver the tangible, impactful change our cities and communities deserve.

Born in Sicily, Christian moved to Milan for his studies and now observes cities and visual culture from Amsterdam. Building on a background in brand and content design, his creativity has taken an increasingly multidisciplinary approach. It’s in urban projects where Christian explores how the conceptual power of design creates meaningful solutions in many different forms.

Christian embodies our vision of living-working-learning as a non-linear and lifelong process, as he is currently enrolled at the Rietveld Academy of Art in Amsterdam.

Marije and Jorick founded Blossity in 2013 out of a desire to bridge the gap between human behaviour and the built environment, fostering a deeper understanding of how spaces affect people’s wellbeing, both physically and emotionally.

With a background in health sciences, Marije integrates scientific evidence into strategic decision-making. Within the Blossity team, she leads research into the long-term trends shaping the future of living, working and learning, and is responsible for developing evidence-based strategies in collaboration with our clients.

Marije recently completed her PhD in Sociology at the VU University Amsterdam.