Celebrating 25 years of Nike’s EHQ 🎉

This week marks a special milestone as Nike’s European headquarters celebrates 25 years on the historic 1928 Olympic site, a place that continues to inspire movement and innovation.

Celebrating 25 years of Nike’s EHQ 🎉

This week marks a special milestone as Nike’s European headquarters celebrates 25 years on the historic 1928 Olympic site, a place that continues to inspire movement and innovation ✨.

Too many people to name here, but a huge shout out to the Global Places & Services team for their incredible work creating the buzz and energy that makes this campus so unique. 🙌🔥.

At Blossity, we’re proud to have been part of Nike’s journey over the past 6 years. Across many cities, but deeply connected to the ambitious Sportpark Urban Plan in Hilversum. This next chapter will continue to evolve the campus, transforming it into a vibrant mixed-use innovation district with 1,000 new homes and unique opportunities for sport and play 🏡⚽🏀.

The Sportpark is a powerful example of Corporate Urbanism — blending campus and city, corporate and community, to drive innovation and impact beyond the building’s walls 🌍💡.

Congratulations Nike! Can’t wait to see what it all looks like in 25 years 🚀.

Find more about our work on the future of Nike’s European Headquarters here 👉 Nike EHQ

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