Summer Schools are a worldwide hit and especially in Europe cities, universities and edu-travel agencies are cooperating in the development of programs for the rapidly growing international demand for short intensive educational summer programs. The business case is interesting for everyone. Youth travellers are an appealing type of serious tourism. Two weeks of sleeping, eating, drinking, entertainment and shopping: a huge boost for every city.
Despite the increasing demand for summer schools by international youth travellers and the opportunities that such programs provide, the number of Summer Schools in Rotterdam lags behind compared to other cities in The Netherlands.
The goal is to offer forty Rotterdam Summer Schools in the summer of 2016. Rotterdam has an excellent chance to host distinctive Summer Schools in the field of architecture, delta management, port, medical and arts.
On behalf of Rotterdam Partners and The Student Hotel, Blossity developed a growth model that catalyzes initiatives in this area. This first exploration ended with an inspiration seminar that was attended by key players in the field of education, culture and business. Over the summer, several initiatives will be cross-linked and further developed.
Rotterdam Partners & The Student Hotel